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PUMA Sustainability

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PUMA SE is one of the world’s largest sports and lifestyle brands, headquartered in Herzogenaurach, Germany, and operating across more than 120 countries. The company’s sustainability strategy, branded FOREVER. BETTER., has governed all environmental and social commitments since 2020, culminating in the completion of its 10FOR25 targets by end of 2025 and the simultaneous launch of its Vision 2030 sustainability goals. PUMA published its 2024 Sustainability Report as part of its Annual Report, which for the first time included a Sustainability Statement aligned with the EU Corporate Sustainability Reporting Directive (CSRD). PUMA’s 2030 climate targets have been validated by the Science Based Targets initiative (SBTi) at 1.5°C alignment, representing a significant step up from its first-generation SBT set in 2019 and achieved in 2023.

Source

https://about.puma.com/en/sustainability/reporting
https://about.puma.com/en/newsroom/corporate-news/2025/04-06-2025-pumas-voices-regeneration-present-2024-sustainability
https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e1-climate-change/index.html

Sustainability Strategy and Goals

PUMA’s FOREVER. BETTER. framework addresses three primary pillars: Climate, Circularity, and Human Rights. Each pillar is governed by quantified targets tied to the UN Sustainable Development Goals, with SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), SDG 6 (Clean Water), and SDG 8 (Decent Work and Economic Growth) featuring most prominently. PUMA’s 2024 report marked its first full CSRD-compliant Sustainability Statement, covering double materiality assessment outputs, ESRS-aligned disclosures, and third-party assurance on key data. The 10FOR25 framework expires at end of 2025, and Vision 2030 targets are now the governing framework.

Net Zero and Carbon Emissions

PUMA’s new SBTi-validated 1.5°C-aligned targets require a 90% absolute reduction in Scope 1 and 2 GHG emissions and a 33% absolute reduction in Scope 3 GHG emissions by 2030, both measured against a 2017 baseline. These targets supersede the first-generation SBT that PUMA set in 2019 and confirmed as achieved in 2023. PUMA reduced total GHG emissions by 24% in 2023 compared to 2022, driven by a doubling of renewable energy use among core suppliers, reduced coal dependency, and low-carbon logistics contracts.

  • SBTi-validated Scope 1+2 target: 90% absolute reduction by 2030 vs. 2017 baseline
  • SBTi-validated Scope 3 target: 33% absolute reduction by 2030 vs. 2017 baseline
  • 24% total GHG reduction in 2023 vs. 2022 (2024 sustainability report)
  • First-generation SBT (2019) achieved in full by 2023
  • 88% reduction in carbon emissions at PUMA’s headquarters, with climate-neutral operations target set for 2030​

Water Stewardship

PUMA tracks water performance across its Tier 1 and Tier 2 supplier base using a 15% reduction target per pair/piece by 2025, measured against a 2020 baseline. Results in 2024 are mixed across categories: footwear achieved a 41.2% reduction per pair, while apparel and leather registered increases due to production mix changes. Total water consumption fell to 123,523 m³ in 2024 from 142,019 m³ in 2023, a 15% reduction in water intensity per net revenue. PUMA partners with WWF Vietnam on a Water Stewardship programme targeting wet processing factories.​

  • Total water consumption: 123,523 m³ (2024), down from 142,019 m³ (2023)
  • Water intensity per net revenue: down 15% in 2024 vs. 2023
  • Footwear: 41.2% water reduction per pair (vs. 2020 baseline), on track
  • Apparel: +18.3% per piece (vs. 2020 baseline), off-track
  • Leather: +8.6% per square meter (vs. 2020 baseline), off-track
  • 2,515,086 m³ water savings in 2024 from 46 core Tier 1 and 44 core Tier 2 factories through cleaner production programmes
  • WWF Vietnam Water Stewardship Programme: covering wet processing factories on risk reduction and collective action​

Regenerative Agriculture

PUMA does not directly manage agricultural land, but its raw material sourcing for cotton, leather, and rubber depends on agricultural ecosystems that carry material biodiversity and water risks. PUMA sources Better Cotton as its primary cotton certification pathway, with the Better Cotton Initiative providing traceability and agronomic support to farmers. Vision 2030 includes commitments to expand raw material certification schemes and fund nature and water risk assessments at raw material level.

  • Better Cotton certification: primary pathway for cotton sourcing risk management at farm level
  • Planned investment in raw material and product certification schemes: €2.2 million by 2030 (up from €0.4 million spent in 2024)
  • Good Cashmere Standard and Responsible Wool Standard also apply to relevant raw material categories
  • Vision 2030 commits to expanding regenerative sourcing investment alongside cleaner production programmes​

Deforestation and Biodiversity

PUMA’s ESRS E4 biodiversity disclosures, published for the first time in 2024, identify water availability, wildfire hazard, forest productivity, and wild flora and fauna loss as the most prevalent risks across its manufacturing and raw material sites. A biodiversity and ecosystem risk assessment covering owned and operated locations found that many sites face high or very high risk in multiple categories. PUMA is developing a biodiversity action roadmap under Vision 2030, with nature risk assessment investment planned at €0.3 million by 2030.

  • First ESRS E4 biodiversity risk assessment completed in 2024 (operated sites and upstream supply chain)
  • Most prevalent risks: water availability, forest productivity, landslide, limited wild flora and fauna, and wildfire hazard
  • Risk assessment did not yet involve holders of indigenous and local knowledge (gap identified for 2025)
  • Planned investment in nature and water risk assessment: €0.3 million by 2030​

Packaging and Circular Economy

PUMA’s circularity program is built on three pillars: maximising recycled and certified material input in products, eliminating waste to landfill in operations, and developing textile-to-textile recycling infrastructure through its RE:FIBRE programme. In 2024, nine out of ten PUMA products globally were made with a significant portion of recycled or certified materials, reaching this target one full year ahead of the 2025 deadline. Waste to landfill was reduced by 87.8% per footwear pair in 2024, and 99% of fabric waste was diverted from landfill with the majority reused or recycled.

  • 9 out of 10 PUMA products globally made with recycled or certified materials in 2024 (target achieved one year early)
  • 75% recycled polyester fabric used across PUMA products in 2024
  • 13% recycled cotton used in 2024 (up from prior year)
  • 87.8% reduction in waste to landfill per footwear pair in 2024
  • 99% of fabric waste diverted from landfill in 2024 (majority reused or recycled)
  • RE:FIBRE programme: scaled to over 1 million items in 2024, covering all major football club and federation replica jerseys
  • 13.9% of polyester in Apparel products made via RE:FIBRE textile-to-textile recycling in 2024
  • Circular Fashion Partnership: PUMA joined in Vietnam and Cambodia in 2024 to trace and recycle textile waste

Human Rights and Responsible Sourcing

PUMA’s Human Rights Policy aligns with the UN Guiding Principles on Business and Human Rights, the ILO Declaration on Fundamental Principles, and the OECD Due Diligence Guidance for Responsible Supply Chains in the Garment and Footwear Sector. The company’s social compliance programme, accredited by the Fair Labor Association (FLA), audits all Tier 1 and core Tier 2 factories every 6 to 24 months. In 2024, PUMA updated its Code of Conduct to clarify definitions of child labour, forced labour, supply chain traceability, chemical management, and land rights.​

  • 500 to 600 audits or assessment reports collected annually since 1999 across Tier 1 and key Tier 2 factories
  • 671,000 workers covered by Tier 1 and Tier 2 audits in 2024
  • Third-party worker voice platforms cover 97 factories representing 79.7% of production volume
  • Family-Friendly Factories project: 5,747 workers benefiting in 2024 across three core factories in China; employee turnover reduced by 18.9% on average
  • 601 participants from 587 factories (78.2% of active factories) completed social compliance refresher course in 2024
  • Shared assessments increased to 70.9% in 2024 (up from 67% in 2023) to reduce audit fatigue
  • Access to Remedy for Refugee Workers project launched February 2024 in Turkish textile supply chain

Nutrition and Health

As a sports lifestyle company, PUMA does not operate in the nutrition sector. Health commitments focus on worker occupational safety in factories, consumer product safety across the chemical management program, and employee wellbeing. PUMA’s Zero Discharge of Hazardous Chemicals (ZDHC) programme governs chemical use in manufacturing, with a 2030 target for 90% compliance with ZDHC Air Emission Guidelines, extended from the original 2025 deadline due to delayed publication of the guidelines in August 2024.​

Community and Social Impact

PUMA’s community programs connect commercial partnerships with social impact delivery. In 2024, PUMA launched a partnership with Better Factories Cambodia, hosting training for 204 participants from 32 factories on freedom of association and labour dispute resolution. The company engaged with the Partnership for Sustainable Textiles (PST) project on access to remedy for refugee workers in Turkey, and expanded the Family-Friendly Factories programme to three additional Chinese factories in September 2024.​

  • Better Factories Cambodia training: 204 participants from 32 factories in 2024 on freedom of association and labour dispute resolution
  • Family-Friendly Factories: expanded to six total Chinese factories by September 2024 (5,747 workers benefiting)
  • PST Refugee Workers project: strengthens grievance mechanisms and awareness of workplace rights in Turkish supply chain
  • PUMA hotline: deemed legitimate by 94% of workers, accessible by 80%, and available in their language by 92% (2023 survey of 14,823 workers)​

Governance and Transparency

PUMA’s 2024 Annual Report includes the company’s first CSRD-compliant Sustainability Statement, covering double materiality assessment outputs for all five ESRS Environmental standards (E1 to E5) and three Social standards (S1 to S3). Third-party assurance was applied to key metrics, and PUMA published its supplier scorecard system in 2024, including 2030 Vision targets alongside prior 2025 progress. The Management Board holds direct accountability for Human Rights Policy approval and implementation.

  • First CSRD-aligned Sustainability Statement published in 2024 Annual Report (reporting year 2024)
  • Double materiality assessment conducted in 2024, covering all five environmental and three social ESRS topics
  • Supplier scorecards revised in 2024 to include Vision 2030 KPIs alongside 10FOR25 tracking
  • PUMA adopted EiQ (ELEVATE intelligence) tool for near-real-time supply chain risk monitoring​

Technology and Innovation

PUMA’s technology investments span advanced textile recycling, cleaner production infrastructure at supplier level, electric vehicle fleet transition, and low-carbon logistics. The company works with Maersk on low-carbon shipment tariffs, a logistics decarbonization lever that contributed to the 2023 emissions reduction. RE:FIBRE, PUMA’s most visible materials innovation, uses chemical and mechanical recycling of polyester textile waste to produce new fabrics at commercial scale.

  • RE:FIBRE: textile-to-textile recycling programme using factory offcuts, faulty goods, and post-consumer garments; scaled to 1 million+ items in 2024; 13.9% of PUMA Apparel polyester now RE:FIBRE sourced
  • Maersk low-carbon shipment tariffs: contributed to 24% total GHG reduction in 2023
  • Electric vehicle fleet investments: part of the operational decarbonization programme at PUMA entities
  • EiQ Sentinel tool: monitors near-real-time alerts on labour, health, safety, environment, and ethics across the supply chain

Global Partnerships and Advocacy

PUMA is a long-standing member of industry multi-stakeholder bodies that collectively address environmental and social issues. Key partnerships include the Fair Labor Association (FLA), the Better Work Programme (ILO), Better Cotton Initiative, and the Circular Fashion Partnership (Global Fashion Agenda). PUMA co-developed the Vision 2030 target-setting process through stakeholder consultations involving IndustriAll, the FLA, Better Cotton, and Human Rights experts from civil society.

  • Circular Fashion Partnership: joined Vietnam and Cambodia programmes in 2024 for textile waste segregation, tracing, and recycling
  • FLA accreditation: PUMA’s social compliance programme maintains full FLA accreditation and transparency requirements
  • Better Work (ILO): PUMA uses Better Work assessment reports for factory monitoring in programme countries
  • IndustriAll trade union: engaged in Vision 2030 target-setting consultations
Source

https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e1-climate-change/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e3-water-and-marine-resources/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e4-biodiversity-and-ecosystems/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e5-resource-use-and-circular-economy/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/social-information/esrs-s2-workers-in-the-value-chain/index.html
https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/
https://about.puma.com/en/newsroom/corporate-news/2025/22-04-2025-puma-reaches-goal-making-9-out-10-products-recycled-or
https://www.productsofchange.com/puma-scales-up-textile-recycling-refibre-for-euro-and-copa-america-2024/
https://sustainabilitymag.com/articles/how-puma-has-cut-ghg-emissions-while-posting-sales-growth
https://stand.earth/fashion/wp-content/uploads/sites/8/2024/04/STND-Clean-Energy-Close-Up-V5-2.pdf

Progress vs. Target Tracker

CommitmentTargetCurrent StatusAssessment
Scope 1+2 absolute GHG reduction90% by 2030 vs. 2017 (SBTi validated) ​24% total reduction in 2023 vs. 2022; first SBT achieved in 2023On track
Scope 3 absolute GHG reduction33% by 2030 vs. 2017 (SBTi validated) ​Core suppliers doubled renewable energy in 2023; 26% RE at Tier 1 and 27% at Tier 2 in 2024 ​On track
100% renewable electricity (own entities)By 2025 ​100% achieved including REC purchases (2024)Achieved
25% renewable energy for core Tier 1+2 suppliersBy 2025 ​26% Tier 1, 27% Tier 2 (2024)Achieved ahead of schedule
9 out of 10 products with recycled or certified materialsBy 2025 ​Achieved in 2024, one year earlyAchieved early
75% recycled polyester fabric across productsBy 2025 ​~75% achieved in 2024Achieved
Waste to landfill reduction (per footwear pair)2025 target ​87.8% reduction per pair in 2024Achieved
15% water reduction per pair/pieceBy 2025 vs. 2020 baseline ​Footwear: 41.2% (on track); Apparel: +18.3% (off-track); Leather: +8.6% (off-track)At risk (apparel and leather)
90% ZDHC Air compliance (suppliers)Extended to 2030 ​Target postponed due to delayed ZDHC guidelines published August 2024Postponed
Zero gender pay gap (own operations and core factories)By 2030 ​Vision 2030 target; programme in early stagesEarly stage
Train 400,000 workers on human rightsBy 2030 ​On track; 671,000 workers covered in 2024 auditsOn track
100% recycled polyester fabric including 30% Fibre-to-FibreBy 2030 ​RE:FIBRE at 13.9% of Apparel polyester in 2024On track
20% recycled cotton fabricBy 2030 ​13% recycled cotton in 2024On track
Source

https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/
https://about.puma.com/en/newsroom/corporate-news/2025/22-04-2025-puma-reaches-goal-making-9-out-10-products-recycled-or
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e3-water-and-marine-resources/index.html
https://www.puma-catchup.com/corporate/pumas-new-2024-sustainability-report/

Key Sustainability Innovations and Technologies

PUMA’s most impactful innovations span textile circularity, supplier renewable energy enablement, low-carbon logistics, and chemical management in manufacturing. Each initiative is connected to a quantified 2030 target and supported by industry partnerships.

RE:FIBRE Textile-to-Textile Recycling

RE:FIBRE is PUMA’s signature circular innovation, a commercial-scale textile recycling programme that uses polyester fabric waste from factory offcuts, faulty goods, and post-consumer garments as the primary raw material for new textiles. This directly addresses the industry’s over-reliance on clear plastic bottles as the primary source of recycled polyester. Launched as a pilot in 2022, RE:FIBRE was extended in 2024 to all major football club and federation replica jerseys, including kits for EURO 2024 and Copa America 2024, scaling to over 1 million items.

  • RE:FIBRE pilot launched 2022; scaled to 1 million+ items in 2024
  • 13.9% of all polyester used in PUMA Apparel products sourced via RE:FIBRE in 2024
  • Clubs and partners include Manchester City, Borussia Dortmund, and national teams including Switzerland and Morocco
  • Vision 2030 target: 30% of polyester fabric from Fibre-to-Fibre recycling by 2030
  • PUMA joined Circular Fashion Partnership in Vietnam and Cambodia in 2024 to build enabling infrastructure​

Supplier Renewable Energy Acceleration

PUMA’s supplier renewable energy programme has produced one of the most significant single-year emissions reductions in the sportswear sector. Core Tier 1 and Tier 2 suppliers doubled their use of renewable energy in 2023, contributing directly to PUMA’s 24% total GHG reduction that year. By 2024, 26% of energy used at Tier 1 (finished goods) suppliers and 27% at Tier 2 (materials) suppliers came from renewable sources, surpassing the 25% by 2025 target.

  • Tier 1 supplier renewable energy: 26% (2024), Tier 2: 27% (2024), both exceeding the 25% by 2025 target
  • Core suppliers doubled renewable energy in 2023, contributing to 24% total GHG reduction
  • PUMA uses Stand.earth’s Clean Energy Close Up methodology for supply chain renewable reporting
  • Vision 2030 will extend this target, raising the supplier renewable energy ambition beyond 25%

Low-Carbon Logistics

PUMA partnered with Maersk, its primary logistics provider, to introduce low-carbon shipment tariffs across its global freight network. This switch to lower-emission shipping options contributed to PUMA’s 2023 GHG reduction alongside supplier renewable energy adoption and material substitution. It represents a relatively low-cost, high-impact Scope 3 lever that complements capital-intensive supply chain decarbonization programmes.​

  • Maersk low-carbon shipment tariffs: key contributing factor to 24% GHG reduction in 2023
  • Combined with increased use of less carbon-intensive materials and electric vehicle fleet investment
  • EV fleet transition: ongoing across PUMA’s operational vehicle fleet as part of Scope 1 reduction programme

Cleaner Production Programme at Suppliers

From 2019 to 2024, 46 core Tier 1 and 44 core Tier 2 factories participated in PUMA’s cleaner production programme, generating water savings of 2,515,086 m³ in 2024 alone. The programme targets energy efficiency, water reduction, chemical management, and waste elimination at the factory level. PUMA provides financial and technical support and tracks KPI progress in quarterly supplier meetings.​

  • Water savings from cleaner production: 2,515,086 m³ in 2024 alone
  • 46 core Tier 1 and 44 core Tier 2 factories engaged since 2019
  • Planned investment in cleaner production by 2030: €0.5 million (up from €0.1 million in 2024)
  • Programme includes compliance with ZDHC standards for water and air emission management​
Source

https://annual-report.puma.com/2024/en/magazine/re-fibre-meets-euro-2024/index.html
https://www.productsofchange.com/puma-scales-up-textile-recycling-refibre-for-euro-and-copa-america-2024/
https://about.puma.com/en/newsroom/corporate-news/2025/22-04-2025-puma-reaches-goal-making-9-out-10-products-recycled-or
https://sustainabilitymag.com/articles/how-puma-has-cut-ghg-emissions-while-posting-sales-growth
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e3-water-and-marine-resources/index.html
https://stand.earth/fashion/wp-content/uploads/sites/8/2024/04/STND-Clean-Energy-Close-Up-V5-2.pdf

Measurable Impacts

PUMA’s 2024 data shows a company delivering consistent operational progress across circularity and renewable energy, with climate reductions accelerating at supplier level. Water performance is split across product categories. The 2024 report is the most comprehensive disclosure in PUMA’s history, backed by CSRD alignment and third-party assurance.

Carbon and GHG Emissions

PUMA’s first-generation SBT, set in 2019, was fully achieved by 2023. The 24% total GHG reduction in 2023 compared to 2022 represented the company’s largest single-year climate gain to date, driven by supply chain renewable energy adoption, material switching to lower-carbon inputs, and logistics decarbonization. The new SBTi-validated 1.5°C targets (90% Scope 1+2 and 33% Scope 3 by 2030) were approved in 2024, anchoring the Vision 2030 climate programme.

  • First-generation SBT (2019): fully achieved by 2023
  • Total GHG reduction in 2023: 24% vs. 2022, the largest single-year reduction on record
  • New SBTi targets (2024): Scope 1+2 down 90% and Scope 3 down 33% by 2030 vs. 2017 baseline
  • PUMA HQ: 88% reduction in carbon emissions; climate-neutral operations target by 2030

Renewable Energy

PUMA achieved 100% renewable electricity for its own entities in 2024, including renewable energy certificate (REC) purchases, meeting its 2025 own-operations target one year ahead of schedule. Supplier renewable energy at Tier 1 reached 26% and at Tier 2 reached 27% in 2024, exceeding the 25% 2025 target for both tiers. This performance is verified against consumption data collected across the supply chain.​

  • Own entities: 100% renewable electricity in 2024 (target year 2025, achieved early)
  • Tier 1 (finished goods) suppliers: 26% renewable energy (2024)
  • Tier 2 (materials) suppliers: 27% renewable energy (2024)
  • Both supplier targets surpassed the 25% by 2025 goal​

Water

PUMA’s total water consumption fell 15% per net revenue in 2024, with absolute consumption dropping from 142,019 m³ in 2023 to 123,523 m³ in 2024. Footwear delivered a 41.2% per-pair water reduction against the 2020 baseline, far exceeding the 15% target. Apparel and leather categories recorded water intensity increases, driven by product mix changes and production variability. Cleaner production programmes at 90 core factories generated 2,515,086 m³ of water savings in 2024.​

  • Total water consumption: 123,523 m³ (2024), down from 142,019 m³ (2023)
  • Water intensity per net revenue: 15% reduction in 2024 vs. 2023
  • Footwear: 41.2% water reduction per pair vs. 2020 baseline (exceeds 15% target)
  • Apparel: +18.3% per piece vs. 2020 baseline (off-track)
  • Cleaner production savings: 2,515,086 m³ in 2024 across 90 core factories

Circular Materials and Waste

PUMA achieved 90% recycled or certified material content across products in 2024, one year ahead of the 2025 target. Almost three-quarters of all polyester in PUMA products came from recycled sources, and 99% of fabric waste was diverted from landfill, with the majority reused or recycled. Waste to landfill per footwear pair fell 87.8% in 2024, confirming the effectiveness of PUMA’s zero-waste-to-landfill programme at its manufacturing partners.

  • 9 out of 10 products with recycled or certified materials (2024, one year ahead of 2025 target)
  • ~75% recycled polyester fabric across PUMA products in 2024
  • 13% recycled cotton in 2024 (up year-on-year)
  • 87.8% reduction in waste to landfill per footwear pair
  • 99% fabric waste diverted from landfill in 2024
Source

https://about.puma.com/en/newsroom/corporate-news/2025/04-06-2025-pumas-voices-regeneration-present-2024-sustainability
https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/
https://sustainabilitymag.com/articles/how-puma-has-cut-ghg-emissions-while-posting-sales-growth
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e3-water-and-marine-resources/index.html
https://sustainabilityonline.net/news/puma-produces-9-out-of-10-products-from-recycled-or-certified-materials/

Challenges and Areas for Improvement

PUMA’s primary sustainability gaps are concentrated in three areas: water performance inconsistency across product categories, the early-stage nature of its biodiversity disclosure, and the scale-up requirements of RE:FIBRE relative to the 30% Fibre-to-Fibre polyester target by 2030. These are not cosmetic gaps and each requires dedicated investment and supplier collaboration beyond current levels.

Water Performance Inconsistency

The 15% water reduction target per piece by 2025 has only been met for footwear, which recorded a 41.2% reduction per pair. Apparel performance increased by 18.3% per piece and leather increased by 8.6% per square meter against the 2020 baseline. These category-level divergences reflect differences in fabric dyeing complexity, production process water intensity, and the relative difficulty of driving change in non-footwear manufacturing chains. PUMA’s Vision 2030 water targets must set category-specific reduction pathways to avoid a single aggregate target masking persistent underperformers.

  • Water reduction target: 15% per pair/piece by 2025 vs. 2020 baseline
  • Footwear: 41.2% reduction (exceeds target)
  • Apparel: +18.3% increase (materially off-track)
  • Leather: +8.6% increase (off-track)
  • WWF Vietnam Water Stewardship programme covers wet processing, but programme scale does not yet match category footprint

Biodiversity Disclosure Maturity

PUMA published its first ESRS E4 biodiversity disclosure in 2024, identifying site-level risks but acknowledging that the assessment did not yet involve holders of indigenous and local knowledge, a material gap under ESRS E4 requirements. No biodiversity Net Positive or No Net Loss target has been set. Nature and water risk assessment investment is planned at only €0.3 million by 2030, a figure that appears low relative to the scale of biodiversity risk identified across PUMA’s upstream agricultural and manufacturing supply chain.

  • First ESRS E4 biodiversity disclosure: 2024, covering owned and operated sites and upstream supply chain
  • Indigenous and local knowledge holders not yet included in risk assessment (acknowledged gap)
  • No published biodiversity net positive, no net loss, or species-specific target as of 2024
  • Planned investment in nature and water risk assessments: €0.3 million by 2030

RE:FIBRE Scale vs. 2030 Target

RE:FIBRE achieved 13.9% share of polyester in PUMA Apparel products in 2024. The Vision 2030 target is 30% Fibre-to-Fibre recycled polyester across all fabric. More than doubling this share in six years requires significant industrial infrastructure investment, technology partnerships, and supply chain redesign. The programme currently relies on football jersey collection at partner club fan shops, which limits raw material sourcing to a small, geographically concentrated waste stream. Scaling to general consumer post-consumer garments and expanding beyond football is necessary to reach the 30% target.

  • RE:FIBRE at 13.9% of Apparel polyester in 2024; 2030 target is 30% Fibre-to-Fibre
  • Current raw material sourcing: football replica jersey fan shops and factory offcuts (limited scope)
  • Chemical and mechanical recycling technologies both used; blended material separation remains a technical bottleneck for footwear
  • 100% recycled polyester (all sources, not just Fibre-to-Fibre) target for 2030 also requires broader input diversification​
Source

https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e3-water-and-marine-resources/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e4-biodiversity-and-ecosystems/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e5-resource-use-and-circular-economy/index.html
https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/

Future Plans and Long-Term Goals

PUMA’s Vision 2030 framework governs all sustainability commitments beyond the 10FOR25 cycle. The three pillars of Climate, Circularity, and Human Rights each carry quantified, time-bound targets that build on proven 10FOR25 achievements and address the residual gaps. The 2030 net-zero strategy is under active development by the Management Board.

2025 to 2030 Milestones

By 2030, PUMA must reach a 90% absolute Scope 1+2 reduction and a 33% Scope 3 reduction, both vs. a 2017 baseline, under SBTi validation. On circularity, the company targets 100% recycled polyester fabric including 30% from Fibre-to-Fibre sources, and 20% recycled cotton fabric. Human rights milestones include zero gender pay gap across PUMA operations and core factories, and training of 400,000 workers on human rights. PUMA will also expand its social monitoring programme to 82 non-core Tier 2 factories in three waves between 2025 and 2027.

  • Climate-neutral own operations: target year 2030
  • Scope 1+2: 90% absolute reduction by 2030 vs. 2017 (SBTi validated)
  • Scope 3: 33% absolute reduction by 2030 vs. 2017 (SBTi validated)
  • 100% recycled polyester fabric (30% Fibre-to-Fibre) by 2030
  • 20% recycled cotton fabric by 2030
  • Zero gender pay gap across operations and core factories by 2030
  • 400,000 workers trained on human rights by 2030
  • 90% ZDHC Air Emission Guideline compliance by 2030

Net-Zero Strategy Development

PUMA began shaping its net-zero strategy with the Management Board in 2024, with the process focused on setting long-term targets for low-carbon transition across the full value chain beyond 2030. This work will determine PUMA’s post-2030 trajectory and whether a net-zero endpoint of 2040 or 2050 is adopted. The absence of a published net-zero end-year remains a gap compared to Nike (net-zero by 2050) and Adidas (net-zero by 2050), both of which have committed full value chain net-zero endpoints.​

  • Net-zero strategy: under development as of 2024; Management Board engagement confirmed
  • No net-zero end year published for PUMA as of the 2024 report
  • Nike target: net-zero by 2050​
  • Adidas target: climate neutrality across the value chain by 2050​
Source

https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/
https://annual-report.puma.com/2025/en/combined-management-report/sustainability-statement/environmental-information/e1-climate-change/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/social-information/esrs-s2-workers-in-the-value-chain/index.html
https://www.puma-catchup.com/corporate/pumas-new-2024-sustainability-report/

Comparisons to Industry Competitors

PUMA, Nike, and Adidas are the three largest global sports and athletic lifestyle brands with publicly verified, CSRD or SEC-equivalent sustainability disclosures. All three hold SBTi-validated targets, though their baseline years, target structures, and progress metrics vary.

Sports Brand ESG Benchmarks

MetricPUMANikeAdidas
Scope 1+2 reduction achieved24% total GHG reduction in 2023 vs. 2022; first SBT achieved 2023 ​69% Scope 1+2 reduction vs. FY20 baseline (FY24) ​17% Scope 1+2 reduction in 2024 vs. 2023; 20% across all scopes ​
Scope 1+2 target90% by 2030 vs. 2017 (SBTi) ​70% by 2025 vs. FY20; net-zero by 2050 ​30% absolute reduction by 2030 vs. 2017; net-zero by 2050 ​
Scope 3 reduction achieved33% by 2030 (target set; on track) ​36% Scope 3 reduction vs. FY20 baseline (FY24) ​20% Scope 3 reduction in 2024 vs. 2023 ​
Renewable energy (own operations)100% (own entities, 2024) ​96% renewable electricity in global operations (FY24) ​Renewable energy share not disclosed in reviewed summaries
Circular materials9/10 products with recycled or certified materials; 75% recycled polyester (2024) ​100% operational waste diverted by strategic suppliers (FY24) ​30% absolute GHG target by 2030; recycled polyester committed ​
Net zero end yearNot published; strategy in development ​2050 (full value chain) ​2050 (full value chain) ​
Waste diversion99% fabric waste diverted from landfill; 87.8% landfill reduction per footwear pair (2024) ​100% operational waste diverted by strategic finished goods suppliers (FY24) ​Not specified in reviewed summaries

Nike’s 69% Scope 1+2 reduction against its FY2020 baseline places it ahead of PUMA’s trajectory, though Nike’s baseline year (2020, a pandemic-disrupted year with atypically low emissions) makes the headline figure less directly comparable to PUMA’s 2017 baseline. Adidas’s 17% Scope 1+2 reduction in 2024 alone reflects the benefit of CSRD-driven disclosure discipline, though its absolute reduction target (30% by 2030 vs. 2017) is less aggressive than PUMA’s 90% target for the same scope and baseline.

Source

https://about.nike.com/en/mission/focus-areas/sustainability
https://www.zunocarbon.com/blog/adidas-sustainability
https://sustainabilitymag.com/articles/inside-adidas-approach-to-growth-and-sustainability
https://stand.earth/fashion/wp-content/uploads/sites/8/2024/04/STND-Clean-Energy-Close-Up-V5-2.pdf
https://report.adidas-group.com/2024/en/group-management-report-sustainability-statement/esrs-e1-climate-change/esrs-2-general-disclosures/index.html

What to Watch: 12 to 18 Month Indicators

Three signals will determine whether PUMA’s sustainability standing advances or stalls between now and late 2026. Each is tied directly to a known commitment, transition risk, or structural programme milestone.

10FOR25 Final Verification and Vision 2030 Baseline Setting

The 10FOR25 targets expire at end of 2025, and PUMA’s 2026 Sustainability Report will confirm final performance against all ten goals. The water targets for apparel and leather are the most exposed, given that both categories are currently off-track. The 2026 report will also establish the first-year Vision 2030 baseline trajectory, including supplier renewable energy progress, RE:FIBRE scale metrics, and human rights training volume against the 400,000 worker target.

  • 10FOR25 end date: December 31, 2025
  • Key watch metric: apparel water reduction per piece (currently +18.3% vs. 2020 baseline; target is 15% reduction)
  • Vision 2030 baseline data will establish whether 2030 targets are realistic or overly aspirational

RE:FIBRE Volume and Industrial Scale-Up

RE:FIBRE reached 13.9% of Apparel polyester in 2024. Reaching 30% Fibre-to-Fibre by 2030 requires more than doubling this share while simultaneously scaling raw material collection infrastructure beyond football jersey fan shop programmes. Any partnership announcements in 2025 or 2026 covering post-consumer garment collection at retail scale or investment in advanced chemical recycling capacity will directly signal whether the 30% target is achievable.

  • 2024 RE:FIBRE share: 13.9% of Apparel polyester; 2030 target: 30% Fibre-to-Fibre
  • Required scaling: over 2x current volume in six years
  • Key indicator: expanded collection partnerships and chemical recycling capacity investments announced in 2025 or 2026

Net-Zero End Year Publication

PUMA began its net-zero strategy development in 2024 but has not yet published a net-zero end year, a gap that stands out against Nike and Adidas, both of which target 2050. Publication of a net-zero endpoint in 2025 or 2026, ideally SBTi-validated, would close this credibility gap and give institutional investors and procurement clients a long-term framework for assessing transition risk. Absence of a net-zero commitment beyond 2030 by end of 2026 will increasingly be flagged in ESG ratings and advocacy scorecards.

  • Net-zero strategy: in development with the Management Board as of 2024
  • Nike and Adidas both have published 2050 net-zero end years; PUMA has not
  • SBTi validation of a net-zero end year would be the highest-credibility outcome to watch for
Source

https://annual-report.puma.com/2025/en/combined-management-report/sustainability-statement/environmental-information/e1-climate-change/index.html
https://annual-report.puma.com/2024/en/combined-management-report/sustainability-statement/environmental-information/esrs-e5-resource-use-and-circular-economy/index.html
https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/
https://www.puma-catchup.com/corporate/pumas-new-2024-sustainability-report/

PUMA has delivered a credible and quantified sustainability record over the 10FOR25 cycle, with the early achievement of its recycled materials target, 100% renewable electricity for own operations, and supplier renewable energy targets standing out as genuine best-in-class outcomes for a brand at its revenue scale. The 24% total GHG reduction in 2023, driven by supply chain renewable adoption and low-carbon logistics, demonstrates that Scope 3 reductions are achievable at pace when commercial relationships are structured to incentivise them. The first CSRD-compliant Sustainability Statement, including ESRS-aligned disclosures across all five environmental standards, marks a governance maturity step that few mid-sized sports brands have matched.

The central accountability gap is the absence of a net-zero end year. PUMA has the most demanding near-term Scope 1+2 target in the sportswear sector (90% by 2030 vs. 2017), but without a published net-zero commitment, this aggressive interim target sits without a long-term anchor. Practitioners comparing PUMA to Nike and Adidas will note this absence in every ESG screening tool. The water performance divergence between footwear and apparel is the second structural gap, and it requires category-specific corrective action in Vision 2030 rather than a single aggregate metric that masks underperformance.

Three strategic takeaways for practitioners benchmarking or replicating this approach:

  • Textile-to-textile recycling requires raw material collection infrastructure before it can deliver at target scale: RE:FIBRE demonstrates that commercial-scale Fibre-to-Fibre polyester is achievable, but PUMA’s 30% target will require investment in post-consumer garment collection systems far beyond football fan shops; practitioners designing recycled content programmes should build collection infrastructure as a Year 1 investment, not a Year 5 problem
  • Supply chain renewable energy can deliver double-digit Scope 3 reductions in a single year: PUMA’s 2023 performance, where a doubling of supplier renewable energy contributed to a 24% total GHG reduction, is the clearest evidence in sportswear that supply chain renewable engagement is the highest-leverage Scope 3 decarbonization lever available; the mechanism is supplier scorecard integration, commercial incentives, and shared reporting
  • CSRD alignment on its first application sets a baseline that every subsequent year will be measured against: PUMA’s 2024 Sustainability Statement creates a verified, ESRS-structured data foundation; practitioners entering CSRD reporting for the first time should treat the first year not as a compliance exercise but as a data architecture investment that determines reporting quality for the next decade
Source

https://about.puma.com/en/newsroom/corporate-news/2025/04-06-2025-pumas-voices-regeneration-present-2024-sustainability
https://sustainabilitymag.com/articles/how-puma-has-cut-ghg-emissions-while-posting-sales-growth
https://annual-report.puma.com/2025/en/combined-management-report/sustainability-statement/environmental-information/e1-climate-change/index.html
https://esgnews.com/puma-targets-90-scope-1-2-emissions-cut-and-33-scope-3-reduction-by-2030/

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