The Goodyear Tire and Rubber Company is the third-largest tyre manufacturer by revenue globally, headquartered in Akron, Ohio, operating 55 manufacturing facilities across 23 countries and reporting annual revenue of USD 20.07 billion in 2024. Goodyear publishes its sustainability performance annually through a Corporate Responsibility Report (CRR), with FY2024 CRR published in June 2025 combining Goodyear and Cooper Tire data (acquired 2021) across all environmental, social, and governance metrics. Goodyear’s overarching sustainability framework is structured around three pillars: better products (tyres that reduce energy use and extend life), better operations (decarbonising manufacturing), and better world (responsible sourcing, community investment, and governance).
Goodyear’s near-term and net-zero GHG reduction targets were validated by the Science Based Targets initiative (SBTi) in October 2023, making it one of only a small number of tyre manufacturers with externally validated all-scope targets. It is the only major tyre manufacturer to have publicly unveiled a road-approved demonstration tyre at 90% sustainable material content, presented at CES 2023 in Las Vegas, and followed up with the ISCC-certified ElectricDrive Sustainable-Material (EDS) tyre at greater than 70% sustainable content in 2024.
Source
https://corporate.goodyear.com/us/en/commitments.html
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/goodyear-crr-2024-final.pdf
https://www.tiretechnologyinternational.com/news/sustainability/goodyears-net-zero-ghg-reduction-targets-validated-by-sbti.html
Sustainability Strategy and Goals
Goodyear’s formal sustainability strategy aligns with the UN SDGs, with primary operational linkages to SDG 7 (clean energy), SDG 9 (industry innovation), SDG 12 (responsible consumption), SDG 13 (climate action), and SDG 15 (life on land). Its SBTi-validated plan covers Scope 1, 2, and selected Scope 3 categories from a 2019 baseline, and the company’s 2024 Climate Transition Plan, published separately from the CRR, provides a detailed decarbonisation pathway through 2050. Goodyear’s 2025 Climate Transition Plan, published in late 2025, updates this pathway to incorporate the Cooper Tire integration and accelerated renewable energy targets.
Net Zero and Carbon Emissions
Goodyear targets a 46% reduction in absolute Scope 1 and 2 GHG emissions by 2030 from a 2019 baseline, a 28% reduction in absolute Scope 3 GHG emissions from purchased goods and services, fuel and energy-related activities, and upstream transportation by 2030, and net-zero value chain GHG emissions by 2050. All targets are SBTi-validated and consistent with a 1.5°C warming pathway for Scope 1 and 2.
- Goodyear achieved a 25.4% reduction in Scope 1 and 2 GHG emissions versus the 2019 baseline in 2024, up from 21.9% in 2023.
- Certain Scope 3 GHG emissions were reduced by 9.7% versus the 2019 baseline in 2024, the first year Goodyear reported formally against its SBTi-validated Scope 3 target.
- The 2030 Scope 1 and 2 target requires a further 20.6 percentage points of reduction from the 2024 position of 25.4% to reach 46%, meaning Goodyear must nearly double the reduction already achieved in the remaining six years.
- Goodyear targets 100% renewable electricity across all manufacturing facilities by 2030 and 100% renewable energy (all forms) by 2040.
- Rolling resistance reduction target of 40% and tyre weight reduction of 9% are the two primary use-phase emissions reduction milestones in the 2024 Climate Transition Plan, representing Goodyear’s product-level contribution to Scope 3 downstream transport emissions.
- Goodyear’s CDP 2024 climate questionnaire covers all relevant disclosure categories and forms the basis for external climate assessment alongside the SBTi validation.
Water Stewardship
Goodyear manages water use across all manufacturing and non-manufacturing facilities globally, with restated water data published in the 2024 CRR data table to include water withdrawal from all manufacturing facilities, correcting a previous reporting gap.
- Goodyear’s 2024 CRR data table was restated to include water for all manufacturing facilities (GRI 303-3 and 303-5), correcting prior under-reporting that had excluded some facilities from water disclosure.
- Goodyear Indonesia’s Bogor plant reported water usage of 73,553,943 US gallons in 2024, down from 74,424,667 US gallons in the prior year, a 1.2% reduction at site level.
- The 2025 Climate Transition Plan includes water efficiency and dematerialisation strategies within operational environmental management, with manufacturing waste reduction and water optimisation positioned as complementary levers to carbon reduction.
Regenerative Agriculture
Goodyear’s regenerative agriculture programme focuses on natural rubber smallholder engagement, soybean oil procurement from certified sustainable sources, and the long-term commercialisation of dandelion rubber as a domestic alternative to Hevea brasiliensis.
- Goodyear increased its use of soybean oil in tyre tread compounds by 9.9% in 2023 versus 2022, expanding the number of tyre lines using soybean oil across its consumer and commercial portfolio.
- Soybean oil replaces petroleum-based processing oils in tread compounds at a functional substitution ratio that maintains compound performance, making it the most commercially deployed bio-based input in Goodyear’s current production.
- Goodyear’s Sustainable Natural Rubber Policy requires suppliers to reject deforestation, land grabbing, and human rights violations, with a formal commitment to smallholder outreach, engagement, and community development embedded in the seven principles of the policy.
- Goodyear participates in the Global Platform for Sustainable Natural Rubber (GPSNR) and applies the April 1, 2019 GPSNR deforestation cutoff date, defining any rubber sourced from areas converted after that date as non-conformant.
Deforestation and Biodiversity
Goodyear’s natural rubber procurement policy formalises a zero-deforestation and zero-land-grabbing commitment across its supply chain, aligned with GPSNR guidelines and EUDR cutoff standards. Mighty Earth’s November 2023 assessment welcomed the policy but noted the absence of explicit supplier termination consequences for non-compliance as a governance gap requiring remediation.
- Goodyear’s policy prohibits sourcing from areas deforested after April 1, 2019, the GPSNR-adopted deforestation cutoff date, and requires suppliers to commit to full traceability through the entire supply chain.
- Mighty Earth’s 2023 review stated the policy lacks clarity on long-term consequences of non-compliance, specifically the absence of a firm supplier termination commitment for deforestation violations.
- Goodyear’s 2025 Climate Transition Plan includes biodiversity protection among long-term value chain commitments, with ELT strategy and end-of-life management explicitly included as a circular economy-biodiversity linkage.
Packaging and Circular Economy
Goodyear’s circular economy ambition is to introduce the first 100% sustainable-material tyre in the industry by 2030, a goal publicly affirmed since 2022 and the most commercially specific milestone in its sustainability portfolio. Its product-level progress runs from the 70% sustainable material demonstration tyre at CES 2022, to the 90% demonstration tyre at CES 2023, to the EDS commercial tyre at greater than 70% with ISCC certification in late 2024, and to the EQMAX and EQMAX ULTRA commercial fleet tyres at up to 55% sustainable materials in 2025.
- The Goodyear EDS (ElectricDrive Sustainable-Material) tyre, China’s first ISCC-marked retail tyre at greater than 70% sustainable materials, launched on Tmall in December 2024 and expanded to other Asia Pacific markets from Q1 2025.
- The ElectricDrive 2, unveiled at CES 2024 and launched commercially in May 2024, contains at least 50% sustainable materials per tyre by weight, incorporating soybean oil, rice husk ash silica, and sustainably sourced natural rubber.
- Goodyear’s EQMAX and EQMAX ULTRA commercial fleet tyres, launched for the 2025 European Truck Racing Championship season, achieve up to 55% sustainable material content using rice husk ash silica and alternative-feedstock carbon black.
- The 90% sustainable material demonstration tyre presented at CES 2023 incorporates bio-renewable pine tree resins, high-recycled-content steel cord and bead wire produced via electric arc furnace (EAF) process, and recycled polyester reprocessed to technical grade from plastic waste.
- Goodyear’s 2025 Climate Transition Plan commits to continuing ELT strategy development, expanding retreading where viable, and integrating sustainable attributes including weight reduction, longer tread life, and circular materials across its portfolio.
Human Rights and Responsible Sourcing
Goodyear’s Global Human Rights Policy, updated in 2026, aligns with the UN Guiding Principles on Business and Human Rights, the OECD Guidelines for Multinational Enterprises, and the ILO’s Declaration of Fundamental Principles and Rights at Work. The policy covers all employees, contractors, and supply chain partners globally.
- Goodyear’s supplier engagement programme, launched in September 2023 and covering more than 400 raw material suppliers, requests that suppliers set SBTi-aligned near-term and net-zero targets, commit to 100% renewable electricity by 2030 and 100% renewable energy by 2040, and publicly report product-level GHG emissions data.
- Goodyear’s target is to achieve 50% raw material volume transparency by 2025, restated from a prior traceability goal after a 2024 reassessment of how the company defines and operationalises supply chain visibility.
- A shareholder resolution filed by As You Sow in November 2024 requested Goodyear report on the effectiveness of its DE&I efforts using quantitative metrics for hiring, retention, and promotion by gender, race, and ethnicity, citing the company’s non-disclosure of its consolidated EEO-1 form.
Community and Social Impact
Goodyear operates manufacturing and sales operations across 23 countries, with community impact concentrated in U.S., European, and Southeast Asian production regions. Its social impact programmes focus on workforce development, community safety, and supply chain smallholder support.
- Goodyear’s Natural Rubber Procurement Policy includes a formal smallholder outreach, engagement, and community development principle, committing to increase yields and improve livelihoods of smallholder rubber farmers throughout the supply chain.
- Goodyear’s 2024 Sustainable Reality Survey gathered insights from over 1,700 European transport fleets, positioning Goodyear as a data provider to fleet sustainability decision-makers and a platform for sector-wide sustainability knowledge sharing.
- The Cooper Tire integration, combined with Goodyear’s existing operations, has expanded the community footprint across U.S. manufacturing regions, with the 2024 CRR covering combined Goodyear and Cooper data for the first time as a unified entity.
Governance and Transparency
Goodyear’s sustainability governance is overseen at board level through a Governance Committee with ESG oversight responsibility, and operationally through the Corporate Responsibility and Sustainability (CRS) function reporting to the Chief Financial Officer. ESG data is published annually in the CRR with supplementary data tables providing GRI-referenced metric-level disclosures.
- Goodyear’s SBTi-validated net-zero and near-term targets, confirmed in October 2023, provide the primary independent validation framework for climate commitments across all reporting disclosures.
- Goodyear restated energy, emissions, and climate performance data for 2022 to 2023 in the 2024 CRR data table, correcting prior reporting to reflect full inclusion of Cooper Tire and all non-manufacturing facilities, improving disclosure completeness.
- The 2024 Climate Transition Plan and 2025 update are published as standalone documents separate from the CRR, providing a dedicated investor-facing decarbonisation pathway document with quantified milestones and technology pathway descriptions.
Technology and Innovation
Goodyear’s sustainable technology portfolio is the broadest among major tyre manufacturers in terms of commercially deployed sustainable material types, with soybean oil, rice husk ash silica, rCB, recycled polyester, EAF steel, pine tree resin, sustainably sourced NR, and dandelion rubber all represented in current or near-commercial product lines.
- The EDS tyre is China’s first ISCC-marked retail tyre, integrating rCB from end-of-life tyres, recycled polyester, and bio-based materials under ISCC PLUS mass balance certification, commercially available on Tmall from December 2024.
- Goodyear’s 90% sustainable material demonstration tyre at CES 2023 incorporated 17 distinct sustainable material inputs, establishing a proof-of-concept that 100% sustainable material content is a technical feasibility question, not a material availability question.
- Goodyear’s AI Governance Council, established in 2024, addresses cybersecurity, data privacy, and data management of emerging technologies including AI-driven tyre design and supply chain optimisation.
- EQMAX ULTRA tyres for the 2025 European Truck Racing Championship deliver up to 20% better mileage and 6% improved rolling resistance versus predecessors, establishing that sustainable material content at 55% does not compromise extreme-condition performance.
- Goodyear’s dandelion rubber R&D, conducted in partnership with the U.S. Air Force Research Laboratory and BioMADE, develops a domestic U.S. alternative rubber supply addressing both sustainability and national supply security objectives simultaneously.
Global Partnerships and Advocacy
Goodyear is a member of the Tire Industry Project (TIP), the Global Platform for Sustainable Natural Rubber (GPSNR), and the World Business Council for Sustainable Development (WBCSD). Its supplier engagement programme covering more than 400 raw material suppliers is its most operationally significant industry advocacy action.
- Goodyear’s September 2023 supplier engagement programme directed over 400 raw material suppliers to align with SBTi guidelines, adopt 100% renewable electricity by 2030, and publicly disclose product-level GHG data, creating a supply-chain-wide sustainability requirement unique in the tyre industry for its breadth.
- Goodyear co-develops dandelion rubber supply chain infrastructure in partnership with the U.S. Air Force Research Laboratory and BioMADE, embedding defence and national security interests into a sustainability supply chain programme.
- Goodyear’s annual Sustainable Reality Survey, now in its fourth year (2024), gathers insights from over 1,700 European transport fleets, creating an industry benchmark data set for fleet sustainability strategy trends and publishing the results for sector-wide use.
Source
https://corporate.goodyear.com/us/en/commitments.html
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/goodyear-crr-2024-final.pdf
https://www.tiretechnologyinternational.com/news/sustainability/goodyears-net-zero-ghg-reduction-targets-validated-by-sbti.html
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/goodyear-2024-climate-transition-plan.pdf
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/goodyear-2025-climate-transition-plan.pdf
https://www.prnewswire.com/news-releases/goodyear-progresses-along-its-path-to-a-100-sustainable-material-tire-with-the-launch
https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-reveals-demonstration-tire-with-increased-amount-of-sustainable-materials/
https://www.plasticstoday.com/automotive-mobility/goodyear-unveils-all-season-ev-tire-at-ces-2024
https://news.goodyear.com/goodyear-introduces-goodyear-electricdrive-2-with-elevated-performance-capability-and-sustainable-material
https://www.soybiobased.org/11-lines-of-goodyear-tires-use-soybean-oil-in-tread-compound-2/
https://www.spott.org/natural-rubber/goodyear-tire-rubber-company/
https://mightyearth.org/article/goodyears-new-deforestation-free-rubber-policy-falls-short/
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/corp-responsibility-reports/2024-gy-crr-data-table.pdf
https://www.commercialtyrebusiness.com/goodyear-unveils-55-sustainable-tyres-for-2025-etrc-season/
https://corporate.goodyear.com/us/en/commitments/reports-and-policies/human-rights-policy.html
https://www.asyousow.org/resolutions/2024/11/7-goodyear-diversity-equity-inclusion
https://news.goodyear.eu/goodyear-announces-results-of-2024-sustainable-reality-survey/
Progress vs. Target Tracker
Source
https://corporate.goodyear.com/us/en/commitments.html
https://www.tiretechnologyinternational.com/news/sustainability/goodyears-net-zero-ghg-reduction-targets-validated-by-sbti.html
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/corp-responsibility-reports/2024-gy-crr-data-table.pdf
https://mightyearth.org/article/goodyears-new-deforestation-free-rubber-policy-falls-short/
https://www.asyousow.org/resolutions/2024/11/7-goodyear-diversity-equity-inclusion
Key Sustainability Innovations and Technologies
- 90% sustainable material demonstration tyre (CES 2023): The road-approved demonstration tyre presented at CES 2023 incorporates 17 distinct sustainable material types including bio-renewable pine tree resin, EAF-process high-recycled steel cords and bead wire, recycled polyester reprocessed from plastic waste, rCB from ELTs, and sustainably sourced NR. It holds the highest sustainable material content of any road-approved demonstration tyre published by a major manufacturer as of March 2026, and defines the technical baseline from which Goodyear’s 2030 commercial 100% target is being closed.
- ElectricDrive Sustainable-Material (EDS) tyre: Launched commercially in December 2024 on Tmall and expanding across Asia Pacific from Q1 2025, the EDS is China’s first ISCC-marked retail tyre at greater than 70% sustainable material content, incorporating rCB, recycled polyester, and bio-based inputs under ISCC PLUS certification. It is the most commercially advanced sustainable-material EV tyre with independently certified material content available in the Asia Pacific market.
- ElectricDrive 2 (CES 2024 launch, May 2024 commercial): The ElectricDrive 2 contains at least 50% sustainable materials including soybean oil, rice husk ash silica, and sustainably sourced NR, with SoundComfort Technology for noise reduction and an aerodynamic sidewall for lower rolling resistance. It is the first commercially available EV-specific tyre in the U.S. market at 50% or greater sustainable material content from any major manufacturer.
- EQMAX and EQMAX ULTRA commercial fleet tyres: Launched for the 2025 FIA European Truck Racing Championship season with up to 55% sustainable material content, delivering up to 20% better mileage and 6% improved rolling resistance versus predecessor products. Rice husk ash silica and alternative-feedstock carbon black are the primary sustainable inputs, making these Goodyear’s highest-content sustainable material products in the commercial tyre segment.
- Dandelion rubber R&D with Air Force and BioMADE: Goodyear’s partnership with the U.S. Air Force Research Laboratory and BioMADE to develop domestic dandelion rubber supply addresses both commercial sustainability and national rubber supply security, embedding dual-use value into an alternative rubber programme. This is the only known tyre manufacturer collaboration with U.S. defence infrastructure for a sustainable material development programme.
Source
https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-reveals-demonstration-tire-with-increased-amount-of-sustainable-materials/
https://www.prnewswire.com/news-releases/goodyear-progresses-along-its-path-to-a-100-sustainable-material-tire-with-the-launch
https://news.goodyear.com/goodyear-introduces-goodyear-electricdrive-2-with-elevated-performance-capability-and-sustainable-material
https://www.commercialtyrebusiness.com/goodyear-unveils-55-sustainable-tyres-for-2025-etrc-season/
https://www.soybiobased.org/11-lines-of-goodyear-tires-use-soybean-oil-in-tread-compound-2/
Measurable Impacts
Goodyear’s most verifiable sustainability impacts are concentrated in Scope 1 and 2 emissions reduction (25.4% from the 2019 baseline in 2024) and sustainable material product deployment across three commercial product lines above 50% sustainable content. The company’s 9.9% year-on-year increase in soybean oil use in 2023, EQMAX’s 20% mileage improvement, and EDS tyre ISCC certification collectively demonstrate measurable circular and bio-based material transitions across consumer and commercial segments.
- Scope 1 and 2 GHG emissions reduced by 25.4% from the 2019 baseline in 2024, up from 21.9% in 2023, representing 3.5 percentage points of additional annual reduction in a single year.
- Certain Scope 3 GHG emissions reduced by 9.7% from the 2019 baseline in 2024, the first year Goodyear formally reported against its SBTi-validated 28% Scope 3 target.
- Renewable electricity reached 36% of manufacturing electricity use in 2023 (restated from a previously reported 37%), up from a 19% reduction baseline in 2020 when the European renewable procurement programme began.
- The ElectricDrive 2 at 50% sustainable material content is the first commercially available EV-specific U.S. consumer tyre above the 50% sustainable input threshold, with commercial availability from May 2024 across 17 sizes.
- Goodyear’s 400-supplier engagement programme launched September 2023 is the broadest single-cycle supplier decarbonisation initiative in the tyre industry, covering the raw material upstream responsible for the majority of all tyre manufacturers’ Scope 3 exposure.
Source
https://corporate.goodyear.com/us/en/commitments.html
https://sustainabilitymag.com/articles/goodyears-net-zero-and-sustainable-materials-progress
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/corp-responsibility-reports/2024-gy-crr-data-table.pdf
https://www.prnewswire.com/news-releases/goodyear-progresses-along-its-path-to-a-100-sustainable-material-tire-with-the-launch
Challenges and Areas for Improvement
Goodyear’s Scope 1 and 2 trajectory is the most structurally exposed major gap. At 25.4% reduction in 2024 against a 46% target for 2030, Goodyear must achieve a further 20.6 percentage points in six years, nearly matching the entire reduction delivered over the prior five years. The renewable electricity target of 100% by 2030 at 36% in 2023 requires more than a doubling of clean electricity procurement in seven years, and no specific procurement mechanism, power purchase agreement portfolio, or capital plan has been confirmed in sources reviewed as of March 2026.
The DE&I governance gap is a material reputational risk. The As You Sow shareholder resolution filed in November 2024 noted Goodyear had not released its consolidated EEO-1 form and lacked sufficient hiring, promotion, and retention data disclosure for investors to assess workforce equity performance. A research study identified Goodyear as one of the companies with the clearest preference for white candidates in hiring practices, a finding not addressed in any published response from Goodyear as of March 2026. Absence of EEO-1 disclosure in a peer group where other major manufacturers publish workforce diversity data places Goodyear below the current voluntary disclosure norm.
The 50% raw material volume transparency target for 2025, restated from traceability to transparency in 2024 after a methodology review, creates uncertainty about what the company actually measures and achieves across its NR and petrochemical supply chains. Mighty Earth’s 2023 finding that Goodyear’s deforestation policy lacks explicit supplier termination consequences compounds the supply chain credibility gap. Without confirmed enforcement mechanisms and measurable traceability performance, the policy framework remains structurally incomplete relative to EUDR compliance requirements.
Source
https://corporate.goodyear.com/us/en/commitments.html
https://www.asyousow.org/resolutions/2024/11/7-goodyear-diversity-equity-inclusion
https://mightyearth.org/article/goodyears-new-deforestation-free-rubber-policy-falls-short/
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/corp-responsibility-reports/2024-gy-crr-data-table.pdf
Future Plans and Long-Term Goals
Goodyear’s 2030 ambition centres on two commercial milestones: the world’s first 100% sustainable-material tyre in commercial production, and 46% Scope 1 and 2 emission reduction with full transition to renewable electricity in manufacturing. The 2050 vision is net-zero value chain emissions and a fully circular product lifecycle in which 100% of tyre material inputs come from renewable or recycled sources, with zero petroleum-derived oils across all product lines by 2040.
The dandelion rubber programme with the U.S. Air Force and BioMADE, the continued EAF steel deployment through the supply chain, and the scaling of soybean oil and rice husk ash silica represent the near-term roadmap toward the 2030 100% commercial target. Goodyear’s 2025 Climate Transition Plan explicitly adds dematerialisation (reducing tyre weight, optimising portfolio), ELT strategy development, and retreading expansion as structural levers alongside material substitution, confirming that Goodyear’s long-term model prioritises doing more with less material, not only substituting materials like-for-like.
Source
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/goodyear-2025-climate-transition-plan.pdf
https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-reveals-demonstration-tire-with-increased-amount-of-sustainable-materials/
https://sustainabilitymag.com/articles/goodyears-net-zero-and-sustainable-materials-progress
Comparisons to Industry Competitors
Competitor reports:
https://www.michelin.com/en/sustainability/company/planet/climate-action
https://www.bridgestone.com/responsibilities/esgdata/
https://news.europawire.eu/continental-named-among-worlds-top-sustainable-companies-sets-ambitious-carbon-neutral-goals-for-2050
What to Watch: 12 to 18 Month Indicators
Three specific signals through mid-2027 will determine whether Goodyear’s sustainability position strengthens, stagnates, or attracts further shareholder escalation:
- Renewable electricity rate in 2024 and 2025 CRR reporting: Goodyear’s 2030 target requires 100% renewable electricity across all manufacturing. The 2023 restated figure is 36%, meaning Goodyear must more than double its clean electricity share in seven years to reach the target. The 2024 data point, due in the mid-2026 CRR publication, will confirm whether the renewable procurement rate is accelerating toward the required annual pace of approximately 9 percentage points per year, or whether the gap is widening. A rate below 40% in 2024 would place this target in critical risk.
- 100% sustainable material tyre commercial launch confirmation: Goodyear is the only major tyre manufacturer with a public 2030 commercial launch commitment for a 100% sustainable material tyre. The demonstration tyre at 90% was road-approved at CES 2023. The EDS at 70%+ is commercially available. The gap between 90% demonstration and 100% commercial requires resolving the remaining 10% of material inputs, likely the hardest-to-substitute categories including some chemical additives and cord bonding agents. A confirmed development milestone, commercial contract, or OEM co-development announcement in 2026 to 2027 would establish that the 2030 target is on schedule. No announcement would raise significant doubt about a six-year-old public commitment.
- EEO-1 publication and DE&I quantitative disclosure: The As You Sow shareholder resolution filed November 2024 requests quantitative DE&I metrics for hiring, retention, and promotion by gender, race, and ethnicity, and specifically noted the absence of Goodyear’s EEO-1 form. Goodyear’s board response and its FY2025 CRR, due in mid-2026, will determine whether this disclosure gap is closed voluntarily or escalated into proxy season action. In a peer group where Bridgestone, Michelin, and Continental all publish workforce diversity data with their sustainability reports, Goodyear’s non-disclosure is an outlier that institutional investors are increasingly unlikely to accept.
Source
https://corporate.goodyear.com/content/dam/goodyear-corp/documents/responsibility/corp-responsibility-reports/2024-gy-crr-data-table.pdf
https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-reveals-demonstration-tire-with-increased-amount-of-sustainable-materials/
https://www.asyousow.org/resolutions/2024/11/7-goodyear-diversity-equity-inclusion
Goodyear occupies a strategically distinctive position in the tyre industry’s sustainability race: it is simultaneously the most ambitious and the most operationally exposed. No other major tyre manufacturer has committed to a commercially available 100% sustainable material tyre by 2030. No other manufacturer has presented a road-approved 90% demonstration tyre. The EDS tyre at 70%+ with ISCC certification is commercially available in Asia Pacific. These are genuine firsts that reflect a product innovation leadership Goodyear has built over three consecutive CES innovation cycles.
The operational execution gap is equally distinctive. A 46% Scope 1 and 2 target with 25.4% achieved, a 100% renewable electricity goal with 36% current, a supplier engagement programme with unconfirmed compliance, and a DE&I disclosure gap that attracted a formal shareholder resolution together present a profile of high ambition and incomplete delivery. The 2030 timeline is tight for all four of these open items simultaneously.
Three strategic takeaways for practitioners benchmarking or replicating Goodyear’s approach:
- Use Goodyear’s 90% demonstration tyre materials specification as a procurement innovation benchmark: The 17 material types documented in the CES 2023 demonstration tyre represent the most complete published inventory of sustainable material substitutions for a single tyre product available from any manufacturer. Procurement and R&D teams developing sustainable tyre specifications should reference this materials list as a validated baseline for what is technically feasible, noting that road approval was already confirmed in 2023.
- Monitor the 100% sustainable material tyre commercial target as a 2030 industry inflection signal: Goodyear’s 2030 commitment is the only manufacturer-specific, commercially-bound 100% sustainable material tyre target in the industry. If Goodyear delivers a commercially produced 100% sustainable material tyre by 2030, it will redefine the material specification floor for OEM procurement across the entire tyre industry within 12 to 18 months of launch, creating immediate competitive pricing and specification pressure on Michelin, Bridgestone, and Continental.
- Treat the 400-supplier engagement programme compliance rate as the most important unverified data point in tyre supply chain sustainability: Goodyear’s September 2023 programme covering more than 400 raw material suppliers requesting SBTi-aligned targets, renewable electricity commitments, and product-level GHG data is structurally more impactful than any individual product milestone. When the compliance rate is disclosed, whether in the 2025 CRR or through a separate supplier engagement report, it will be the most informative single data point on whether upstream tyre material Scope 3 decarbonisation is operational at scale.
Source
https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-reveals-demonstration-tire-with-increased-amount-of-sustainable-materials/
https://corporate.goodyear.com/us/en/commitments.html
https://www.asyousow.org/resolutions/2024/11/7-goodyear-diversity-equity-inclusion
https://www.prnewswire.com/news-releases/goodyear-progresses-along-its-path-to-a-100-sustainable-material-tire-with-the-launch
